As we become increasingly aware of how connected our businesses are with the societal and environmental systems around us, we need to find new ways to deal with the complex issues we face.

The concept of work in modern society often focuses on its necessity for livelihood and supporting families.

Recognizing the dignity of individuals involves creating environments where people can realize their full potential.

Businesses are increasingly encouraged to shift from viewing their operations as mere transactions to embracing a relational understanding of their organization.

In business, there's a prevailing notion that individuals are driven solely by self-interest, primarily seeking financial gain and status. This perspective, however, is narrow and overlooks the multifaceted nature of human motivation.

Modern business thinking has long been dominated by the idea that the primary goal of a company is profit maximization, often viewing individuals as motivated solely by money, status, and power.

Being Human at Work is our series of short articles that highlight the renewed imperative and key ideas around being more human at work and the benefits that can emerge from a more human-centric approach.

Brand and purpose consultancy, H&A has announced today its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit.

Some hints and tips to ensure your purpose statement not only serves as a unifying force, but also provides a clear sense of direction and meaning.

Purpose can serve as a powerful force that unifies stakeholders, providing a shared vision that resonates with leadership, employees, customers, investors, and the broader community.

Over the last few months, our team have been going through the process of applying for B Corp certification and we’ve just sent in our application.

We need to change the conversation around sustainability, so who’s responsible?

Culture can have a massive impact on the performance of your business. Brand is a great place to start if you are looking to change it.

Your purpose statement tells people why your organisation exists, who you serve and the impact you are striving to create in the world.

A vision provides a clear picture of what your organisation wants to achieve and how it wants to shape the future. It is an ambition of the highest order for people to rally behind because they want to be part of that future.

A brand promise is a short simple statement that tells a customer what they can expect from your brand. By considering what makes your company special you can create an effective brand promise that connects your brand with your customers and your employees

Your values are a short list of words or phrases that tell your customer and the people in your organisation how you operate as a business. They are an articulation of your culture and can help to create your competitive advantage.

Strategic priorities provide a framework and reference point for decision making. They help communicate what’s important to the future of the business, so that your people can make good decisions on where they are going to concentrate their efforts.

Creating customer personas can help provides valuable insight and understanding of how your customers think and act and can help you align your brand with your customers’ goals.

Some questions to help you gain a basic understanding of your business segments and where the future profit lies in your business.