STRATEGIC ALIGNMENT THROUGH DESIGN
We help business leaders navigate complexity and change—bringing clarity, focus, and direction through a design-led approach.
What we do…
CLARITY FOR BETTER DECISIONS, DESIGNED TOGETHER
We partner with leaders and teams to align purpose, strategy, and business design. Our role is to help you cut through complexity, find focus, and move forward with confidence.
Our purpose-driven, design-led approach blends strategic thinking, creative exploration, and collaborative ways of working—resulting in better conversations, stronger decisions, and meaningful progress.
How we work…
A DESIGN-LED BUSINESS CONSULTANCY
We take a forward-facing, people-centred approach to business challenges. Through design, we help you clarify what matters, connect insights, and co-create new ways forward.
We focus on three core areas:
Purpose Design
Define what you stand for and why—turning beliefs into guiding principles that lead with clarity.
Strategy Design
Make smart, focused choices about where to play and how to win—turning ambition into action.
Business Model Design
Design how you create, deliver, and capture value—turning ideas into a practical path to impact.
WHO WE ARE
As designers, we navigate uncertainty and turn complex challenges into clear ways forward. Design thinking embraces uncertainty as the starting point for innovation, and our design background equips us with unique capabilities for uncertain business environments. We turn disparate information into coherent narratives, visualising abstract concepts and making unseen strategies accessible to diverse stakeholders.
WORKING WITH US
We’re a small team that only works with a few clients at a time. We get close to our clients and their business. We keep things as human and people-centred as we can. Our engagements are tailored to meet client needs. Our service delivery is workshop-based. Our outputs are iterative. We exist as part of a network of experts who can build on the foundations we create.