Many organisations run marketing activity without ever writing or implementing a marketing strategy. Whilst this can be effective to a point, there is also a chance it risks wasted resources and budget and without proper measurement, you can never be sure if you have reached your audience or if your campaigns have been successful.
There is a straightforward solution to ensure marketing activity is effective, timely and ultimately successful; this is to start with strategy. There are a number of key questions to ask to help form the basis of your strategy:
There are a number of steps that follow the strategy process, including budgeting, resource considerations and also operational and digital implications that need planned.
If you are struggling with where to begin with marketing strategy, or even just the initial set-up of marketing planning, we can help.