Customers are the life blood of your company - But are they at the heart of your growth strategy?
How do people talk about your brand? If you have to ask, you’re not leading the conversation.
Marketing can often feel hit and miss. Regain your faith in the process with a bit of long-term thinking.
Campaigns are how you reach out and talk to your customers. Make sure they like what you say.
Aim at nothing and you’ll hit every time! Instead, focus on the customer, to target profit and growth.