Many organisations run marketing activity without ever writing or implementing a marketing strategy. Here's a short guide to creating and implementing a marketing strategy.
Many organisations run marketing activity without ever writing or implementing a marketing strategy. Whilst this can be effective to a point, there is also a chance it risks wasted resources and budget and without proper measurement, you can never be sure if you have reached your audience or if your campaigns have been successful.
There is a straightforward solution to ensure marketing activity is effective, timely and ultimately successful; this is to start with strategy. There are a number of key questions to ask to help form the basis of your strategy:
Start with objectives; what do you hope to achieve and how does this fit with the overall goals of the business?
Who are you targeting and what do they need? Have you done proper segmentation and have a clear view on who your audience is?
What are you selling / promoting? In order to reach the right people and ensure you get their attention, you must make sure your services or products match your users’ requirements
Consider your content; have you planned your content, so you are using the correct channels at the right time, for the right people?
How and when are you measuring success? It’s important to ensure you have a robust plan for review and analysis to ensure your activity is effective.
Resourcing; how much time, effort and money are you willing to spend in order to achieve your goal?
There are a number of steps that follow the strategy process, including budgeting, resource considerations and also operational and digital implications that need planned.
If you are struggling with where to begin with marketing strategy, or even just the initial set-up of marketing planning, we can help.