On-going partnership brings consistency and focus to Rettie & Co.'s brand, marketing and communications.
H&A have worked with Rettie & Co. for over 15 years. In that time our relationship has grown significantly in both scope and complexity. In 2016, we embarked on a new strategic journey with the client, working with them in a consultancy capacity to help them to innovate and adapt to the rapidly changing market in which they operate.
About Rettie & Co.
Rettie & Co. are the leading independent firm of property specialists in Scotland and the North East of England with divisions spanning Sales, Lettings and Development Services. They combine the highest standards of service with the latest industry research, always striving to secure the best possible outcome for their clients.
Why Rettie & Co. approached H&A
In 2016, Rettie and Co. recognised that its marketing function had not kept pace with the development and expansion of its business. It also identified a number of key marketing challenges, including fierce competition in local markets, the rise of low-cost online competitors, the need to reach out to an increasingly diverse customer base and the increased complexity of the customer journey. Overall, the company was keen to re-focus its development, to re-invigorate its brand and to use changing market conditions as an opportunity to underline its position as a leader in its sector.
About the client:
founded in 1993
across Scotland and N.E. England
people across sales and research
Building on our in-depth knowledge of Rettie & Co.’s business, we have developed and implemented a strategic plan to help the company move forward. This involved the development of a unifying brand strategy across departments and locations, the development of local growth plans (to maximize the use of both internal and external resources) and the re-engineering of marketing systems and processes.
We began the consultancy process by working with the company’s leadership team, then staff, to highlight the key challenges Rettie & Co. faced and to identify target areas of growth. We then worked to implement key enhancements, putting in place the building blocks for future growth and business sustainability and KPIs to measure progress.
Our consultancy service for Rettie & Co. has been a strategic partnership in which we have worked as an integral part of the company adding real and measurable value.
The new focus given by the consultancy process has meant that Rettie & Co. is able to deliver a best-in-class approach to every local market it serves. The company’s enhanced digital presence is now at the heart of everything it does – providing a powerful springboard for growth.
Consistency of message
Rettie & Co. now has a defined customer proposition that works across every local team. This allows for a consistent message to be implemented across the whole business.
The company now has the resources it needs to deliver its targets. The right number of staff and suppliers (with the right skills) are now in place and fully understand the role they play within the organisation.
The company now has enhanced systems in place to measure, track and focus its activity. Granular budgets have been implemented and targets have been clarified.
“We have worked with H&A for 15 years and they have consistently found interesting and innovative solutions to meet our internal and external market needs.”